About P3


P3 at a glance

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CEO & Co-Founder

Fred W. Lewis

CEO & Co-Founder

Michael A. Alvarez Jr.

CCO & Co-Founder

Claudia Lewis

Executive Team


Rick Alvarez

EVP of Sales & Operations

Kevin Gold

SVP Global Sourcing

Bob He


To be an extension of our clients’ brands, by producing extraordinary products and technology solutions that enhance their message, while providing unsurpassed levels of service.


  • Commitment to excellence in people, products, and processes that improve client experience.
  • Adaptive to needs of large and small quantity clients
  • Socially responsible and intentionally ethical
  • Continuous pursuit of improvement in all portions of our business
  • Understanding that diversity is critical to the success of our company

P3 Cares

P3 understands the critical importance of social responsibility and gladly does its part to make a difference in communities across the nation, starting with our own.  To learn more about our P3 Cares program,

Join P3

P3 is building a team of dynamic sales professionals interested in providing world-class value and service to its clients. Interested In Joining Our Team? 

Fred W. Lewis, CEO and Co-Founder

Mr. Lewis is one of the most accomplished branding, manufacturing and logistics experts in the United States. For more than 35 years, he has owned businesses across multiple industries including apparel manufacturing, brand marketing, physical and digital display, warehousing-fulfillment and distribution.  He employs full-time teams in the United States and Asia, and has built an infrastructure that yields extraordinary results for clients like NBC Universal, ABC Disney, Sony Pictures, Nintendo, Rockstar Games and others.

Following a full recovery from a quintuple-bypass in 2019, Mr. Lewis’ compassion for the safety of healthcare professionals and America at-large during the COVID-19 pandemic inspired a pivot to the manufacturing reusable masks, medical gowns, head covers and shoe covers. all made in P3’s Valencia, CA factory.  This was a critical step for P3 as a business, and Mr. Lewis personally.

  • Husband, father of two, and man of God
  • Mentor, football coach and contributor to youth causes throughout the country
  • Started career as an apparel manufacturer, more than 35 years ago
  • Founder and CEO of P3, Inc. and P3gear.com
  • Member, Board of Directors, S.T.E. P.
  • Expert in branding, domestic manufacturing, fulfillment and logistics

Michael A. Alvarez Jr, CEO and Co-Founder

A true visionary and an entrepreneur from an early age,  Mr. Alvarez launched his first business, Vision Entertainment, in 1986 after a promising career in professional baseball was cut short due to an injury.  Vision Entertainment, was a fulfillment and logistics company that became the industry’s leading global physical and digital asset management firm under his leadership. 

As one of the most respected executives in the industry, Michael has been an extraordinary visionary and entrepreneur since his first business, Vision Entertainment began in 1986 after a promising career in professional baseball was cut short due to an injury.  Under his leadership, Vision Entertainment, an award-winning fulfillment and logistics company became the industry’s leading global physical and digital asset management firm under his leadership including producing groundbreaking projects for clients such as Sony, Warner Bros., MGM, Amazon, Disney, NBCUniversal, Academy of Motion Picture Arts & Sciences, IMAX, Lionsgate, Paramount, Netflix, CBS and more. 


In March of 2020 a global pandemic ensued, pushing companies to the brink, and dragging the economy into a recession. Alvarez vision pivoted to expansion, most notably,  his company merged with promotional products powerhouse, P3 Inc., to further expanding their service offerings to include design/manufacturing of promotional merchandise, manufacturing/distribution of PPE (such as masks, gowns and more) made in the USA and a host of other services.   Michael’s entrepreneurial spirit, “Never Give Up” attitude and his love for the human spirit drive his business and philanthropic efforts.


  • Husband, father of three, grandfather of two and a devoted Christian
  • Played for the St. Louis Cardinals and Oakland A’s
  • Youth mentor, football and baseball coach for more than 20 years
  • President and Chairman of STEP (Success Through Education Program), Former President and Chairman of the Variety Children’s Charity of Southern California and Board of Directors for the Variety Boys & Girls Club of Boyle Heights
  • Designed, manufactured, installed and supported the largest booth to date at the 2019 ComicCon Convention in San Diego for Warner Bros/DC Comics
  • Developed a proprietary, DVD watermarking system enabling millions of awards screeners to be securely associated, fulfilled, shipped, and tracked worldwide
  • Selected by the Motion Picture Association of America to develop and host a secure digital awards screener pilot program to stream film and television awards content to all guilds, critics, and academy voting members
  • Latin Business Association “LBA Business-of-the-Year Award 2015” for a company with over $25 Million in gross annual revenue
  • CBS’ Corporation 2015 Diversity Supplier of the Year

Claudia Lewis, Chief Creative Officer & Co-Founder

Mrs. Lewis a minority and women-owned business entity has been a creative leader for more than 30 years.  She has experience in the branded merchandise arena, including sourcing and product development.  She has developed some of the most impactful campaigns for clients like NBC Universal, Sony Pictures, Stretto and other industry leaders.  Additionally, Mrs. Lewis has led her teams in sourcing and production, yielding award-winning solutions. 

Mrs. Lewis prides herself on being a service provider to improve areas that can yield better results and save valuable marketing dollars. She has a proven track record of cultivating high-performance and customer-focused environments. She achieves this by “hiring great people to do great things” and always putting the customer first.  Mrs. Lewis has an unwavering passion she carries in her heart for her family and her career.  The key to her success is the ability to have an authentic interpersonal relationships by cultivating heart-to-heart connections with anyone who crosses her path.

  • Wife, mother of two exceptional young men, and God’s child
  • Member, Board of Directors, PARK 4U Foundation
  • More than 20 years of Entrepreneurship
  • Expert in creative development and brand marketing
  • Founder and EVP of P3, Inc. and P3gear.com

Rick Alvarez, Chief Operating Officer

Rick Alvarez Started his operation and distribution career in 1990 when he worked at Kraft general foods, heading the frozen food department.  After 5 years running that division, Rick decided to join his family business to be the controller.  Ricks passion for finance and logistics was found during his time at Loyola Maramount University 

  • 25 plus years in the logistics space
  • Head of the global distribution team For Miche Bags
  • Opened up facilities all across the country for Real D glasses 
  • Implemented the SAP software, which is still in place to this day

Rick is a proud father of two, and loves to spend time giving back to the community through coaching local sports.

Kevin Gold, EVP, Sales & Operations

Kevin Gold is a 30+ years sales and operations professional with extensive expertise working with companies including Sony, The Walt Disney Company, Universal, Warner Bros. Snapchat, Lionsgate and more. NBCUniversal, Paramount, 20th Century Fox

Kevin played a key role in the launch of Vision Events, a company that now makes up half focused on activations, pop/ups and tradeshows, both physical and digital.  He developed and brought to market a digital tradeshow platform that was born out of the need to pivot due to the Covid pandemic.  This fully immersive 3D platform allows exhibitors and attendees to connect in a virtual environment.  Attendees can visit a booth, speak directly to the exhibitor in a live chat setting and download materials to a digital briefcase. Kevin Gold and his wife of 30 years Sam have two children and two grandchildren and have lived in Woodland Hills, CA for over 20 years. 

  • Responsible for the design, manufacturing, installation and support of the 2019 Warner Bros./DC Comics ComicCon booth.  The largest booth ever featured on the ComicCon floor.
  • Played a key role in the successful merger with P3.
  • Assistant Head Coach of the California Lutheran Kingsmen Ice Hockey Team
  • Led key high level projects from inception to distribution, including Super Bowl LV kit for ViacomCBS
  • Provided key event support to clients in multiple domestic and international markets


In his current role at P3, Kevin is responsible for the management of the and execution of sales and operational efforts of the company, including logistics and client services.

Bob He, SVP of Global Sourcing

An extraordinarily talented professional, based in the Shandong province of China, has lead P3 global sourcing efforts for more than 12 years. 

A graduate of the esteemed Ocean University of China, Bob majored in International Economics and Trade, and work for years with China titans in petroleum and trade.  His years of experience gave him the relationships and skillsets necessary to build and manage P3’s diverse strategic supplier partnerships, that drive enterprise value with innovation, cost savings, and other competitive advantages to our clients.

As a part of P3’s global management team, Bob leverages market intelligence, industry knowledge and influence with senior cross-functional stakeholders to drive collaboration and accelerate execution, resulting in the best available value across supply assurance, quality, service levels, scheduling and logistics.