To support the release of the hit film, “Transformers Rise of the Beasts,” Paramount turned to P3 to handle the world tour of these two Beasts. P3 was responsible for the transport and setup at over 15 locations including, China, Brazil, Mexico, Australia, Germany, Japan and Singapore. This was the first time ever for Singapore to have a worldwide premiere for a major motion picture.
The Optimus Prime statue is over 22’ tall and Optimus Primal is just over 14’. They each weigh in excess of 1 ton. The setup required the use of multiple cranes and other heavy equipment. The P3 team sourced all of the required elements in each of the local countries and facilitated the building of these massive statues.
Warner Bros. relies on the team at P3 for the installation of their booth at this international market. In addition to having a skilled on-site team, Warner Bros. also has the benefit of their booth being stored in a local French P3 warehouse. This helps reduce overall costs for ths client.
When WARNER BROS. wanted to celebrate FRIENDS, one of the world’s biggest sitcoms in the the history of TV, they needed a trusted partner that could handle a global activation with an iconic piece of furniture known around the world. P3 delivered with an extraordinary couch activation; simultaneously showcasing the legendary couch from the Grand Canyon to Cannes, France.
