When PARAMOUNT PICTURES celebrated the release of its $200M blockbuster, TRANSFORMERS 2, and its $195M sequel, TRANSFORMERS 3, they needed a partner with global reach and production capacity to drive breathtaking outdoor activations across the world while maintaining critical security and integrity standards. P3 delivered an activational masterpiece; an international experience showcasing lifesize Transformers activations in countries across the globe including Australia, Germany, France, and the United States. Just before the pandemic hit, Bumblebee was transported by P3 to the Petersen Auto Museum. The P3 team meticulously installed Bumblebee at this iconic location. It is on display as part of the Hollywood Dream Machines Exhibit at the Petersen.