While WARNER BROS. was investing a whopping $225M into superhero film, MAN Of STEEL, NCM Media Networks was asking P3 to assist with cross promoting the NATIONAL GUARD recruitment campaign. The result was consulting gold. P3 managed the project from start to finish; including the ideation of creative of custom designed standees to be displayed in movie theatre lobbies across the nation. In true P3 form, we also handled manufacturing, printing, delivery, assembly, installation and display of the standees in more than 500 theater lobbies throughout the country.